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When announcing their first sport side-by-side, Honda chose to differentiate themselves from the uber-aggressive category (Polaris RZR) by focusing on the relationship between driver, passenger and the joy they’ll share riding. This emotional theme is summarized by the campaign line “Life is Better SXS”.

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Slide Announcement Day
On launch day we debuted a long form video featuring the classic duet “We Go Together”, by George Jones and Tammy Wynette, with hardcore action footage of the Talon and more tender moments of the riders enjoying each other’s company throughout their weekend together. At the same time, a comprehensive social media kit was set to the dealer network, so for the first time the brand’s communications were consistent throughout the country. The hash #LifeisbetterSxS was created, and still holds traction today.

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Slide Talon VR Experience
Before the Talon was officially announced, Honda used virtual reality to give dealers a ride in the all-new machine. VR goggles and theatre-grade motion-chairs put you in the passenger seat next to pro motocross rider Ken Roczen as he raced across the Johnson Valley off-road park. After launch, this VR experience (motion-chairs included) will tour consumer auto shows across the country to give more people the chance to take a ride before the Talon makes it to dealerships next year.

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Slide Campaign Branding
To ground the film and print components of the campaign line "Life is Better SXS," a full branding system was developed to keep all media touch-points consistent to a single messaging and visual tone. Brand guidelines are still being leveraged today by the dealer networks and Honda corporate to maintain the look and feel of this campaign.

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Slide PHONE Tim Kelly
(303) 999-5492

Raymond Barrios
(818) 300-7953
EMAIL timothyandraymond@gmail.com Thanks for viewing our work. Please reach out if you’d like to see more. Referrals are available upon request.